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Private Label Watch

Private Label Watch

A private label watch refers to a watch that is produced by a manufacturer or supplier and then branded with the name and logo of a specific retailer, company, or individual. 

At our China watch manufacturing factory, Carisen hand assembles private label watches for our clients using Original Design Manufacturing (ODM) and Original Equipment Manufacturing (OEM) processes. A wide range of styles, movements, materials, finishes, and colors are available for private label watches. Each timepiece is meticulously designed to embody the brand vision of our customers.

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Advantages of Private Label Watches


Retailers have control over the design, logo, and overall appearance of the watches, allowing them to align the product with their brand image and target market.


Private label watches can be a cost-effective option as the retailer does not need to invest extensively in watch design, development, and manufacturing. They can collaborate with a manufacturer who handles the production processes.


Retailers can respond quickly to market trends and customer demands by customizing their private label watches in terms of styles, movements, materials, finishes, and colors.


Private label watches offer an opportunity to test the market with new designs or concepts. Retailers can gather valuable customer feedback and make improvements based on market response.

Considerations for Private Label Watches

There are several factors to take into account when deciding to create Private Label Watches.

  • Determine your overall project budget.

  • Define the desired cost per watch and the target selling price for each unit.

  • Decide on the number of watch styles you intend to produce.

  • Clarify whether you require only a prototype or if you aim to proceed with full-scale production.

  • Provide specifications for the watch, including materials (e.g., Stainless Steel, Titanium), movement, case size, glass type, dial design, and band type.

  • Share any visual references or design inspirations you have.

  • Establish the desired delivery timeline for the watches.

  • Decide whether an Original Design Manufacturing (ODM) or Original Equipment Manufacturing (OEM) process is preferable.

Once you have addressed these questions, you can proceed to the next phase of the project.

Other Custom Types of Watch

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If you're looking for high-quality watches, get in touch with Carisen!
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NO.17 Shangxing Rd., Shangjiao, Chang'an, 523878, Dongguan, P.R. China.
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